Luke Hopkins is a top athlete in the outdoor industry as a standup paddler and board sport guru. He has over 20 years of experience in the Paddlesports industry as a product designer and innovator, professional athlete, as well as a creative sales and marketer who strives for mutual success in all relationships and partnerships.

As someone who is exploring the limits of where to go on a SUP, here are just a few of his stand out experiences...

  • -1st descent of the New River Gorge on a SUP
  • -1st descent of the Lower Gauley on a SUP
  • -1st Place at the Go Pro Games in SUP Cross
  • -1st Place at the Dominion River Rock SUP Cross

In His Own Words

I believe in exercising my mind and body with a can-do attitude to overcome the challenges of life on and off the water.

Why Imagine...

Imagine has a team of experts from Adam Cummings with a great brand vision, to Brent B. creating a great customer experience in sales, to Dave Kalama designing boards that perform and embody excitement in every stroke. I am excited to be part of this team.

The first day I paddled the Imagine Icon inflatable was also the day I won the GoPro Games on an Imagine Icon inflatable. This is a testament to Imagine making some of the best performing boards in the industry. As a father of two little girls I have been raising them in a life of adventure and on Imagine boards. Dave Kalama, the Imagine designer is a family man as well and has designed boards that perform for families and especially those families that want to be adventurous and have fun on the water. Every time I step foot on my Imagine Crossover, Connector, or Mission DLX with my daughters , I know we are going to make memories and have fun.

"Bringing Luke on with Imagine as an athlete and brand ambassador, with his design, sales, and marketing experience, will enhance Imagine's position as a leader in the outdoor market. He believes in making the best boards possible for the everyday enthusiast to get out on the water and have fun which aligns perfectly with our goals at Imagine." -Adam Cummings